With over a decade of experience and headquarters in London,

the SO Hotels & Service Apartments is a fully focused and integrated hospitality services company, specializing in the acquisition, development, and management of premium, branded, limited and full-service, and upper & mid upscale hotels, apartments, resorts, B2R assets and hostels.

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Today we are fully independent and feeling ambitious about our global growth. With an inventory of high class to luxury rooms across the UK, Dubai, South Africa, the USA and India, we provide standardised accommodation for business trips, leisure, and student travellers, as well as for the ever-increasing urban population. Vivid, energetic, exhilarating and stylist, SO Hotels & Resorts is a lifestyle brand that offers a stylishly fashionable yet distinctively rebellious take on the luxury market. Our hotels across many exciting, dynamic, and vibrant destinations soak up the energy of their locale and provide the perfect safe haven for adventurous and stylish socialisers, business travellers and students alike, each offering a unique experience and the chance to create unforgettable memories. Our modern hotels can be found in many major cities worldwide, such as London, Berlin, Bangkok and Singapore. Every single one of our carefully selected and developed destinations is special, audacious, and stylish – a place to see and be seen.

What Makes The So Different?

Our strong portfolio and insider know-how in all aspects of hotel operations have allowed us to carve out a niche for ourselves in a highly competitive and constantly evolving industry. We are proud to say that we have become a brand to be reckoned with. Our dedicated management team has decades of experience and is always working on innovative strategies to monitor and review our developments, focusing on location and environment in order to optimise our operating standards, with the ultimate goal of improving the experience of our guests.

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Our Locations

Our Vision

To be an affordable global hospitality brand, with a focus on creating authentic and exhilarating
atmospheres, and dedicated to exceptional and memorable guest satisfaction.

Our Mission

As a hospitality management service company, we are committed to exceeding our guests’
expectations, to keeping our employees satisfied, and of course, to our shareholders.

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London, United Kingdom


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© 2021 The SO Hotels & Serviced Apartments