Today we are fully independent and feeling ambitious about our global growth. With an inventory of high class to luxury rooms across the UK, Dubai, South Africa, the USA and India, we provide standardised accommodation for business trips, leisure, and student travellers, as well as for the ever-increasing urban population. Vivid, energetic, exhilarating and stylist, SO Hotels & Resorts is a lifestyle brand that offers a stylishly fashionable yet distinctively rebellious take on the luxury market. Our hotels across many exciting, dynamic, and vibrant destinations soak up the energy of their locale and provide the perfect safe haven for adventurous and stylish socialisers, business travellers and students alike, each offering a unique experience and the chance to create unforgettable memories. Our modern hotels can be found in many major cities worldwide, such as London, Berlin, Bangkok and Singapore. Every single one of our carefully selected and developed destinations is special, audacious, and stylish – a place to see and be seen.