With over a decade of experience in the industry and headquarters in London, the SO Hotels & Service Apartments is a fully focused and integrated hospitality services company, specializing in the acquisition, development, and management of premium, branded, limited and full-service, and upper & mid upscale hotels, apartments, resorts, B2R assets and hostels. With an inventory of high class to luxury rooms across the UK, Dubai, South Africa, the USA and India, we provide standardised accommodation for business trips, leisure, and student travellers, as well as for the ever-increasing urban population.