About The SO

With over a decade of experience in the industry and headquarters in London, the SO Hotels & Service Apartments is a fully focused and integrated hospitality services company, specializing in the acquisition, development, and management of premium, branded, limited and full-service, and upper & mid upscale hotels, apartments, resorts, B2R assets and hostels. With an inventory of high class to luxury rooms across the UK, Dubai, South Africa, the USA and India, we provide standardised accommodation for business trips, leisure, and student travellers, as well as for the ever-increasing urban population.

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NHS Staff

The events of the last year have proved more than ever how vital, hardworking and dedicated our NHS staff are, and here at SO Hotels & Resorts we would like to express our gratitude for the sacrifices made by every single one of them this year, and in every year beforehand.

Overworked, underpaid, and stretched to the limit, we recognise your strength in these trying times. We would give you a standing ovation, but we thought that a discount on the chance to relax and remember happy times at one of our destination hotels may go a little further in giving something back.

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Ronnie Scott’s – Jewel of London’s West End

One jewel of London’s West End district is the famous Ronnie Scott’s Jazz Club at 47 Frith Street. From its humble beginnings in a hole in the wall basement bar a short distance away, Ronnie Scott’s is now a name synonymous with British jazz worldwide, and surely a highlight of any trip to London for both jazz aficionados and casual passersby…


Leicester Square- London’s Mecca of ..

Once you’ve settled in at one of SO Hotel & Resorts premium London hotels, it’s time to strike out and see what this incredible city has to give. The first port of call for any self-respecting traveller when they arrive in London is the West End. And with good reason. London’s thriving West End encompasses many of the city’s most cherished…

The History of Hyde Park

Nestled within the heart of London, Hyde Park offers a welcome respite to both city-dwellers and tourists alike. Visit the calm, open and green space to catch your breath, and see the beauty of nature within the bustling metropolis. A stone’s throw from many major attractions, the park is easily accessible on the Underground…

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